For the World Heritage Site Cocos Island National Park, a logo, and simple branding were crafted. Cocos Island, named after a coconut, and with ferns being one of the most abundant plants on the island, the logo is a coconut with the outline becoming a fern. The color pallet for the design is cool greens, browns, and blues to keep the whole design system cohesive. The choice of colors reflects the lush greens of the National Park’s rainforest and cloud forests in addition to the cool blue of the surrounding waters. During the conceptualization and branding of the logo, the aim was to encapsulate the essence of Cocos Island, how private and protected it is, while also creating a design that is inviting to divers. The typography chosen for the headlines draws inspiration from the island's background. The island is also known as Treasure Island as it was used by pirates for years. Bodoni 72 Book has a pirate sense to it and is manipulated in a playful way for the logo text. Caviar Dreams typeface, simple and thin, is used for the body text. This typeface represents the fragility of the island and its inhabitants. These two typefaces together honor the island's past while supporting its role in the conservation of endemic species. Throughout the system of design, darker colors were used to show the island’s uninviting side. Less than 1000 people are permitted per year and nobody can stay on the island itself. The dark colors were used to suggest the dark mysteries of the island and stray away from a design that looked inviting and resort-like. The color pallet, type choices, logo, and other design elements all play a role together in making a cohesive system of elements for the Island.